Slideshow

Troy Kirby

Saturday, May 7, 2011

Marketing Product

Learning to hustle isn't something you can pick up in a book. It is meaningless to decide to hustle halfway through something. The project's cement has dried by that point. And you can't choose to hustle, drop the ball, then decide that you are fine with a job going halfway.

I receive some good examples of that last night. But don't worry, the names will be withheld to protect the innocent, guilty or whatever.

People see something immediate.

They believe that what you do for marketing is that week, two days ahead of time.

Really, it's a five to ten week advance on anything you do in marketing terms.

That doesn't mean you just need to advertise with a ton of money either. But it does mean that you have to hustle.

Tell five people per day what you are doing who haven't heard it before. Retell the last five people what you already told them because they will have forgotten.

If you tell 500 people something in a given period, it will lead to five sales.

That's the way it works. So get talking!

Everything is so disconnected now with the viral media. Everyone wants to send a few e-mails, let that be it. But realistically, marketing is about hard work. Continually producing a good product which drives more people out to your storefront.

It is also the personal relationship you have with customers which makes the difference. That means what you put into the product, how you deliver it, matters.

I watched last night as a few people attempted a last minute product release, receiving last minute results of few customers. Then, they blamed the customers didn't show as someone else's fault but their own.

Really?

Because as one comedian told me, the audience is feeling the same way you do when you make them laugh or you bomb. It's no one's fault but the person who failed to deliver the product in the first place.

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